In this episode of Communify Fincentric Innovation Spotlight, we sit down with Kasey Gaines, Founder of PSALM Capital, to explore the unique financial needs of professional athletes—and how empathy, timing, and design-first technology play a pivotal role in serving them.
Kasey shares his journey from advisor at RBC to launching a full-service wealth management firm dedicated to athletes, where careers are short, financial timelines are compressed, and trust is everything. He unpacks how PSALM Capital prioritized building a personalized, intuitive client portal from day one—and why partnering with Communify Fincentric was key to delivering a digital experience that truly resonates.
