Innovation is not always what people expect it to be, with many treating it as a single event with success on the first attempt. Helen Murdoch knows it is something else entirely: a process of iteration and not giving up.
Helen Murdoch is CEO of DoughPro, a financial well-being platform built for young people and those at the start of their financial journey. With a career in financial services – including senior roles at Mercer, MLC and Russell Investments – and a storytelling background, Helen brings a rare combination of institutional depth and narrative instinct to one of the most urgent problems in financial services: how do you reach the people the industry has yet to serve?
In this episode of the Innovation Spotlight, Helen shares how a single email from a 77-year-old client set her on a path to build something completely different – and why now is the right moment to build it.
In this conversation:
- Why innovation is really just iteration – and not giving up
- Why so many people disengage from their finances – and what it takes to change that
- What DoughPro and Communify are building together – and the audience they are building it for
Innovation Spotlight highlights the leaders and ideas driving the Intelligence Era. Explore more Innovation Spotlight episodes.
