From selling 30-second ad slots to running a games division and building mobile hits, Tony Pearce has spent 30 years learning how games make money.
In this episode he breaks down how the gaming industry quietly grew into a $200 billion machine, with half of that figure accounted for from free-to-play mobile games.
Tony then unpacks his latest project: Bulls Out, a fantasy stock-trading game that gamifies the markets with characters like a perverse Bull and a pompous Bear providing verbal insights on the market that day. Tony explains why a live, unpredictable market makes for addictive gameplay, why fantasy sports is a $25 billion opportunity, and how doubling down on an 18–35 "Wolf of Wall Street" audience has shaped every design decision.
Expect stories from Nintendo's Redmond cubicles, honest talk about what actually hooks players, and a look at where finance meets fun.
