Most people don’t need more financial information. They need information delivered in a way that actually makes sense to them. In this episode of the Innovation Spotlight, Holly Mackay, Founder of Boring Money, joins Mark Trousdale to talk about why simplicity, empathy and even a bit of entertainment matter as much as accuracy.
Holly founded Boring Money ten years ago to help everyday consumers make better decisions about their money, without a background in finance or economics. The platform now reaches around a million users a year, drawing on consumer data to help financial brands understand and better serve the UK market.
In this conversation:
- Why it's less about "education" and more about making the right choice obvious for investors
- How Boring Money engages investors and turns their interactions with the platform into consumer insights that the financial industry relies on to understand its customers
- Why Intelligent Dialogues™ is Holly's model of a better framework – one that adapts to the person instead of forcing them through a one-size-fits-all form
Innovation Spotlight highlights the leaders and ideas driving the Intelligence Era. Click here to see more.
