As AI floods the world with information, trust is becoming the most valuable asset in investing. Holly Mackay is Founder and CEO of Boring Money, a consumer intelligence platform that studies how real investors behave.
Through its proprietary research panel of over 18,000 investors — the “Boring Money Army” — her firm provides data and insights used by financial institutions and regulators across the UK. In this episode of Innovation Spotlight, Mackay shares what real investors actually want from financial institutions – and why most firms are still getting communication wrong.
In this conversation:
• Why financial education in the industry is fundamentally broken
• How AI will unlock true personalization for investors
• Why the future of investing may be the “validation economy”
Innovation Spotlight highlights the leaders and ideas driving the Intelligence Era. Click here to see more...
