The way financial media is delivered is changing fast. AI is raising the stakes for every publisher – and the Financial Times is thinking carefully about how to harness it without compromising what makes it trusted.
In this episode of the Innovation Spotlight, Communify's Mark Trousdale sat down with Zoe Coutinho, Product Director at the FT, to hear how one of the world's leading financialnewsrooms is using AI and personalized content to serve readers better. Zoe leads FT Professional and FT Live from a product and technology perspective, focusing on innovation and how AI can amplify trusted journalism while keeping its integrity intact.
In this conversation:
- How markets data adds context to quality journalism
- Why the pace of AI-driven change is unlike anything Zoe has seen before – and why even the fastest movers must work to keep up
- What content personalization means for the reader experience – and why it is the future of media delivery
Innovation Spotlight highlights the leaders and ideas driving the Intelligence Era. Click here to see more.
