Bahadir Yilmaz, Chief Analytics Officer at ING, sat down with Communify to discuss how AI, when used properly, is at that point to deliver real impact and reliable results.
AI is beyond the experimentation and aspiration phase. With the right tools and processes, wealth managers can deliver the trust, impact and personalization clients have long wanted.
Despite this progress, AI trust issues still persist across the wider business setting.
A report from Accenture-owned Udacity found that 9 in 10 professionals use AI, but very actually trust its outputs. And similar surveys like those from G2 found that despite widespread use of AI, less than half (46%) of respondents actually trust the systems. Clearly, there’s a trust deficit, and it’s one wealth managers especially cannot afford when serving their clients.
Despite trust issues, there is accepted belief that AI is the future of wealth management, and eventually the technology will become ever closer to “perfection.” Communify, as a globally recognized fintech provider that already delivers over 6M compliant AI insights daily, has a proven process to prove AI-driven solutions that earn and keep the public’s trust. As firms start to apply proven solutions at scale, such as Communify’s P.O.D. (Proof of Dimension) Framework and hybrid approach to MIND™ AI, they are finally closing the trust deficit and securing client relationships for the long term.
Below are some of those examples:
How to Build Trust, Impact, and Personalization with AI in Wealth Management
1. Be Transparent
The transaction is simple, but powerful: Trust for Value.
As Yilmaz pointed out, clients aren't holding back their data just to be difficult; they're waiting for a compelling reason to share it.
They're willing to go all-in, providing consent and opting into new services, if they get two things in return: 1) unbreakable security and 2) a streamlined, less cumbersome experience. But true transparency goes deeper. It's about showing clients the clear, unique, and actionable insight they gain for their financial journey. That's the critical exchange that builds loyalty.
Communify’s P.O.D. (Proof of Dimension) framework combines deterministic AI for trust and generative AI with guardrails for scale, guaranteeing that every data-driven interaction provides maximum value while maintaining compliance and security.
This is the power Communify delivers. Our Financial AI platform and digital apps are engineered to take that complex data and transform it into high-impact value, using features like Client Stories to deliver the unique, insightful, and actionable experience your clients crave.
2. Focus On Quality Data Inputs: Garbage In, Garbage Out
Client trust is great, but now it’s about trusting the data sets used to power the AI and deliver both probabilistic and deterministic outcomes.
As the saying goes, "rubbish in, rubbish out." Your AI's credibility is only as strong as the data it analyzes. And as Yilmaz mentioned, data volume alone isn’t everything. It’s about relevance, cleanliness, and how the data is used. AI is an outstanding method for processing vast datasets to assess complex factors, like creditworthiness, but the quality must be pristine.
This focus on quality data helps your firm lower risk costs and, more importantly, delivers the most accurate, reliable insights to your clients.
This is where Communify’s Knowledge Base comes in. Our system curates and validates your proprietary data, ensuring the AI insights you deliver are built on a rock-solid foundation, giving you and your clients confidence in every recommendation.
3. Deliver Utility, Not Novelty: Solve Real Problems
If you want impact, focus on tangible utility.
What Yilmaz says is simple but needs a reminder: clients and advisors just want the use cases or AI applications that actually make their life easier. Your client might not be interested in the technology itself; they just want to know if the firm can solve their problems quickly, with high accuracy, and high personalization. This focus on ease-of-use extends directly to the advisor: they need AI that integrates seamlessly into their workflow, minimizing manual tasks and freeing them up to focus on high-touch client relationships. Use cases, such as Proactive Client Outreach, automatically generating client outreach actions based on real-time market activity, life events, or investment performance, are invaluable.
At Communify, we help wealth managers identify and implement high-impact use cases that clients see as essential, not experimental. Our focus is on delivering real value, which, again, is the only path to mass adoption.
4. Personalize Literacy, Not Just Portfolios
Personalization is often framed in the context of portfolio allocation, but one of AI's greatest areas for impact is communication, and in this case driving financial literacy at scale. This is achieved by moving beyond simple content tailoring to integrate behavioral science and gamification directly into the client experience. For example, our work with a top-tier global bank proved that embedding gaming techniques into financial education modules made clients 7x more likely to open an investment account, a clear win for both literacy and business growth.
This is how you build trust with every client, not just the HNWI segment. AI can instantly adjust the complexity and tone of communication to match a client’s level of financial understanding. This capability is the next frontier of personalization. By making complex concepts accessible and understandable, you drive client confidence, deepen engagement, allow the advisor to showcase unmatched expertise and command, and build loyalty among your clients.
This level of sophisticated segmentation and communication is standard with Communify, ensuring every client receives guidance perfectly calibrated to their needs and knowledge level.
5. Master Hybrid AI I: Deterministic and Probabilistic
It’s not about choosing one type of AI over the other. It’s about making use of both probabilistic and deterministic results and knowing precisely when to shift between them.
Deterministic AI in wealth management is important for:
- Explainable Outputs: Creating outputs that are fully auditable, testable, and pre-approved by compliance teams.
- Precise Reliability: Establishing a controlled foundation that enables safe, proven, and highly reliable digital transformation.
Still, true impact and personalization require embracing the probabilistic power of Machine Learning and
Personalized Investment Strategy: Predicting the probability of a client's early retirement based on spending patterns, life stage, and market trends.
Conversational AI: Routing open-ended, natural-language client queries to a Generative AI layer to deliver contextual, human-like responses.
To move confidently between these two AI worlds, to offer reliable compliance and breakthrough personalization, the AI must be powered by proven, reliable data and validated through Communify’s proprietary P.O.D. Framework. A probabilistic model is useless, or worse, dangerous, if it does not have the right guardrails.
Communify’s platform is engineered to manage this dual mandate. It integrates deterministic governance rules with high-impact probabilistic insights. By leveraging the Communify Knowledge Base, we ensure the AI is powered by curated and validated proprietary data, giving advisors the confidence to use sophisticated probabilistic AI tools while adhering to the rock-solid deterministic standards clients demand.
Closing the Trust Deficit: AI for Impact and Growth
The trust deficit in AI is not just a technological hurdle. It’s more of a call to action for wealth management firms to lead with value.
As Bahadir Yilmaz confirms, the era of mere experimentation is over. The right AI, powered by reliable data and focused on client utility, is ready to deliver real impact and reliable results today.
By committing to transparency, leveraging clean data, solving real-world problems, and mastering both deterministic and probabilistic intelligence, you can transform client skepticism into rock-solid trust.
Start executing on this new standard of personalized wealth management now. Communify provides the MIND™ AI, Knowledge Base, Stories, and P.O.D. you need to make this transition confidently.
Communify is actively defining the future of trusted AI in wealth management. As a globally trusted platform, we are already delivering over 6M compliant AI insights daily, leveraging and normalizing 4,000 data feeds to ensure accuracy and scale. The results are proven: clients using our platform and digital apps are 2x more likely to trade with Stories, which also boasts 90% viewer retention to the end of the page. Furthermore, our Gamification features make clients 7x more likely to open an account. These metrics prove our process drives both client engagement and business growth.
Schedule a demo today and begin leading the future of client trust.
