Andrew Bresler, CEO of Saxo Bank, recently sat down with Communify during the Communify Insights Experience, sharing his view on technology’s role in democratization. "The democratization of wealth management is a win not only for the everyday investor, but for the financial industry at large. Rapid advances in technology now make it possible for a much larger market to efficiently consume sophisticated financial products and services, ultimately benefiting all participants. If financial institutions leverage the right partners, there is massive opportunity for growth in this age."
Wealth management is no longer a gated privilege for the few—it’s becoming an everyday experience shaped by intelligent, compliant technology at scale.
Today, anyone can step into global markets from a smartphone, opening and funding an account in minutes—yet the real leap is access to institutional‑grade insights and personalized guidance once reserved for UHNW clients.
This ease of entry has resulted in broader market participation, evidenced by a record number of American households invested in the stock market.
Disparity is Real, but Participation Drives Progress
Yes, the disparity in wealth remains a dominant reality: the wealthiest 10% of Americans still own 93% of stocks.
However, this observation shouldn't overshadow the profound benefit of increased market participation across all economic strata. Every new market participant gains a clear chance to build wealth.
This is where technology, and specifically WealthTech, asserts its value.
While it may not solve all systemic issues overnight, technology (and AI in particular) serves as the most powerful lever to level the playing field.
As this field levels, however, it simultaneously raises the competitive bar, requiring advisors to proactively leverage the right AI tools to demonstrate superior value and expertise.
Andrew Bresler, CEO of Saxo, sat down with our partners at Finextra during the Communify Insights Experience, sharing his view on technology’s role in democratization.
The New Competitive Edge: 4 AI Drivers in the Democratization of Wealth Management
First, let’s clarify what it means to “democratize wealth management.”
In the simplest of terms, it means making wealth management and related services affordable and accessible to a broader population.
While full democratization is a long-term economic and structural process, the rapid advancements in Artificial Intelligence are providing the catalyst needed to drastically accelerate the process.
And as technology closes the information gap for retail investors, large banks and wealth managers must proactively offer these tools to maintain their expertise and relevance.
1. Leveraging "Data Oil" for Institutional-Grade Market Analysis
AI's most fundamental role is its ability to ingest, structure, and analyze financial data at a scale impossible for human advisors.
As Andrew Bresler told Finextra, "data is the new oil or the new gold", but stresses the importance of having "really good quality data".
For the retail investor, this focus on high-quality, structured data is a difference-maker.
Financial AI-powered platforms can:
- Sift through millions of data points from global markets, economic reports, and real-time news feeds.
- Identify hidden correlations and risks that a human might overlook.
- Provide a structured, unbiased view of market opportunities.
Firms who leverage Communify’s MIND AI and unified knowledge bases ensure that premium, compliant experience reach every investor and advisor—accurate, auditable, and instantly tailored to their context.
By using AI to efficiently process this data, a process Bresler suggests allows firms to scale up quicker and do things better, the technology essentially gives the small investor access to the same powerful analytical infrastructure previously reserved for institutional trading desks and large hedge funds, effectively leveling the information playing field.
2. Hyper-Personalized, Institutional-Grade Advice at a Fraction of the Cost
Historically, sophisticated, personalized financial advice was only cost-effective for high-net-worth clients who could afford a human advisor's time.
AI-powered robo-advisors and algorithmic platforms have fundamentally changed this.
They can analyze an investor’s goals, risk tolerance, time horizon, and existing portfolio instantly and at scale.
This allows the AI to construct, monitor, and automatically rebalance a custom, diversified portfolio that was previously only available to institutional clients.
The cost is dramatically lower, often a fraction of a percent of assets under management, making high-quality, continuous portfolio management accessible to those with modest savings.
Communify partners to power retail platforms and the next generation of robos for over 85% of the North American online brokerage market— now that’s scale!
3. Improve Client Engagement and the Wealth Management Journey
Bresler emphasizes that the role of AI, particularly Generative AI, is set to completely change the "way the clients will engage with their own wealth and their wealth journey.”
The changes go beyond just getting advice; it’s about a new, dynamic user experience that is more available and responsive.
For the everyday investor, this means:
- A Continuous, Intuitive Journey: AI ensures the experience is always relevant, guiding the investor through every stage of their financial life, from their first investment to retirement planning, without the need for manual, time-consuming check-ins with a human advisor.
- "Exoskeleton" Functionality: Bresler refers to AI as a firm’s "exoskeleton", allowing the platform to operate "faster, better, and more intelligent." This translates directly to the client through near-instantaneous trade execution, quicker onboarding (as highlighted by the ability to open a brokerage account "in seconds and be invested... in under minutes"), and seamless navigation of complex investment choices.
This dynamic user experience is precisely what Communify’s platform, powered by MIND AI, is designed to deliver.
Financial Chat goes beyond a simple chatbot, acting as an AI-powered financial copilot that provides instant, compliant answers and personalized guidance, the "exoskeleton" that makes services faster and smarter.
Similarly, Communify’s Stories turns static reports into engaging, intuitive digital narratives that guide the investor through their portfolio changes and market opportunities, ensuring a seamless, responsive journey.
4. Proactive Risk Management and Behavioral Coaching to Preserve Wealth
AI provides everyday investors with an unprecedented level of proactive support to help them stay on track and avoid costly mistakes.
For instance, Communify’s MIND AI can analyze market sentiment, historical performance, and the investor’s personal transaction data to identify cognitive biases (like panic selling during a market downturn or chasing a 'hot' stock).
The system can then issue a timely, unbiased alert or nudge, a form of “behavioral coaching” to encourage rational, long-term decision-making. This proactive intervention is made possible by platforms like Communify, which is the engine for trusted AI in the financial sector, powering over 85% of the online brokerage market in North America and delivering more than 6 million AI-driven insights daily.
By protecting the investor from their own emotional impulses, AI helps them preserve and compound their wealth more effectively than they might have done without this continuous, objective support.
AI Driving Real Change, and Firms Must Use Precise, Compliant AI to Stay Competitive
The days when sophisticated wealth management was an exclusive privilege reserved for the elite few are officially over.
Technology is the unstoppable engine of true democratization, finally delivering institutional-grade financial services into the hands of the everyday investor.
This shift is accelerated by cutting-edge, AI-powered digital financial applications, like those leveraged by Communify, that are designed to simplify complex market data, elevate user engagement, and guarantee that wealth-building tools are universally accessible.
With AI flattening the playing field, the future of investing leads to a world where every individual can access the expertise needed to secure their financial destiny.
However, decisions on where to invest will ultimately depend on the tools, insights, and quality of service one receives. Talk to Communify today to see how your organization can leverage best-in-class technology to power excellent, compliant client experiences.
