{"id":16646,"date":"2026-10-01T14:42:09","date_gmt":"2026-10-01T14:42:09","guid":{"rendered":"https:\/\/communify.com\/?post_type=spotlight&#038;p=16646"},"modified":"2026-10-01T15:54:57","modified_gmt":"2026-10-01T15:54:57","slug":"products-look-for-problems-solutions-solve-problems-innovating-from-purpose-with-alex-funk","status":"publish","type":"spotlight","link":"https:\/\/communify.com\/en-gb\/innovation-spotlight\/products-look-for-problems-solutions-solve-problems-innovating-from-purpose-with-alex-funk\/","title":{"rendered":"\u201cProducts look for problems. Solutions solve problems.\u201d \u2013 Innovating from Purpose with Alex Funk\u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Every firm is under pressure to innovate. The ones that make real progress start by asking what the innovation is for.&nbsp;Communify&#8217;s&nbsp;Mark Trousdale sits down with Alex Funk to talk about innovating with intent.&nbsp;<br>&nbsp;<br>Alex Funk is CEO of&nbsp;PortfolioMetrix, an investment solutions business built around removing complexity for financial advisors and giving them back the space and time to focus&nbsp;on their clients.&nbsp;Outside investment management, Alex once rode horses professionally in South Africa \u2013 an experience he says taught him early on about time management, productivity and thinking about others.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this episode of Innovation Spotlight, Alex shares how innovation becomes progress when it solves a problem that matters to both your business and your clients.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this conversation:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why innovation needs intent, and the difference between a product and a solution\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Knowing the hero in your story \u2013 and using it to cut through the noise\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why data is what brings investment stories to life \u2013 and how\u00a0Communify\u00a0helps\u00a0PortfolioMetrix\u00a0tell them\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Innovation Spotlight highlights the leaders and ideas driving the Intelligence Era.&nbsp;<a href=\"https:\/\/communify.com\/innovation-spotlight\/\" target=\"_blank\" rel=\"noopener\">Click here<\/a>&nbsp;to&nbsp;see more.&nbsp;<\/p>\n","protected":false},"featured_media":16641,"template":"","categories":[11],"tags":[],"spotlight-company":[186],"spotlight-interviewee":[187],"spotlight-season":[134],"custom_taxonomy-core_topic":[8],"custom_taxonomy-product":[45],"class_list":["post-16646","spotlight","type-spotlight","status-publish","has-post-thumbnail","hentry","category-video","spotlight-company-portfoliometrix","spotlight-interviewee-alex-funk","spotlight-season-season-3","custom_taxonomy-core_topic-innovation","custom_taxonomy-product-advised-client-experiences"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cProducts look for problems. Solutions solve problems.\u201d \u2013 Innovating from Purpose with Alex Funk\u00a0 - Communify<\/title>\n<meta name=\"description\" content=\"PortfolioMetrix CEO Alex Funk explains how intent turns innovation into progress, and why the best solutions start with the problem they are solving.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/communify.com\/en-gb\/innovation-spotlight\/products-look-for-problems-solutions-solve-problems-innovating-from-purpose-with-alex-funk\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cProducts look for problems. Solutions solve problems.\u201d \u2013 Innovating from Purpose with Alex Funk\u00a0 - Communify\" \/>\n<meta property=\"og:description\" content=\"PortfolioMetrix CEO Alex Funk explains how intent turns innovation into progress, and why the best solutions start with the problem they are solving.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/communify.com\/en-gb\/innovation-spotlight\/products-look-for-problems-solutions-solve-problems-innovating-from-purpose-with-alex-funk\/\" \/>\n<meta property=\"og:site_name\" content=\"Communify\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-01T15:54:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/communify.com\/wp-content\/uploads\/2026\/10\/Alex-Funk-Thumbnail-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/communify.com\\\/en-gb\\\/innovation-spotlight\\\/products-look-for-problems-solutions-solve-problems-innovating-from-purpose-with-alex-funk\\\/\",\"url\":\"https:\\\/\\\/communify.com\\\/en-gb\\\/innovation-spotlight\\\/products-look-for-problems-solutions-solve-problems-innovating-from-purpose-with-alex-funk\\\/\",\"name\":\"\u201cProducts look for problems. 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