{"id":16339,"date":"2026-08-27T18:38:21","date_gmt":"2026-08-27T18:38:21","guid":{"rendered":"https:\/\/communify.com\/?post_type=spotlight&#038;p=16339"},"modified":"2026-08-31T17:47:50","modified_gmt":"2026-08-31T17:47:50","slug":"make-it-fun-smarter-investing-with-holly-mackay","status":"publish","type":"spotlight","link":"https:\/\/communify.com\/en-gb\/innovation-spotlight\/make-it-fun-smarter-investing-with-holly-mackay\/","title":{"rendered":"Episode 28 | Holly Mackay, Boring Money"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Most people\u00a0don\u2019t\u00a0need more financial information.\u00a0They need information\u00a0delivered in a way that actually makes sense to them.\u00a0In this episode of\u00a0the\u00a0Innovation Spotlight, Holly Mackay,\u00a0Founder\u00a0of Boring Money, joins Mark Trousdale to talk about why simplicity, empathy and even a bit of entertainment matter as much as accuracy.\u00a0<br>\u00a0<br>Holly founded Boring Money ten years ago to help everyday consumers make better decisions about their money, without a background in\u00a0finance\u00a0or\u00a0economics. The platform now reaches around a million users a year, drawing on consumer data to help financial brands understand and better serve the UK market.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this conversation:&nbsp;<br>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why\u00a0it&#8217;s\u00a0less about &#8220;education&#8221; and more about making the right choice obvious for investors\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How Boring Money engages investors and turns their interactions with the platform into consumer insights that the financial industry relies on to understand its customers\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why Intelligent Dialogues\u2122 is Holly&#8217;s model of a better framework \u2013 one that adapts to the person instead of forcing them through a one-size-fits-all form\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Innovation Spotlight highlights the leaders and ideas driving the Intelligence Era.&nbsp;<a href=\"https:\/\/communify.com\/innovation-spotlight\/\" target=\"_blank\" rel=\"noopener\">Click here<\/a>&nbsp;to&nbsp;see more.&nbsp;<\/p>\n","protected":false},"featured_media":16345,"template":"","categories":[11],"tags":[42,43,46,60],"custom_taxonomy-core_topic":[16],"custom_taxonomy-product":[],"class_list":["post-16339","spotlight","type-spotlight","status-publish","has-post-thumbnail","hentry","category-video","tag-client-experience","tag-expert-insights","tag-industry-leader","tag-women-in-fintech","custom_taxonomy-core_topic-expert-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Episode 28 | Holly Mackay, Boring Money - Communify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/communify.com\/en-gb\/innovation-spotlight\/make-it-fun-smarter-investing-with-holly-mackay\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episode 28 | Holly Mackay, Boring Money - Communify\" \/>\n<meta property=\"og:description\" content=\"Most people\u00a0don\u2019t\u00a0need more financial information.\u00a0They need information\u00a0delivered in a way that actually makes sense to them.\u00a0In this episode of\u00a0the\u00a0Innovation Spotlight, Holly Mackay,\u00a0Founder\u00a0of Boring Money, joins Mark Trousdale to talk about why simplicity, empathy and even a bit of entertainment matter as much as accuracy.\u00a0\u00a0Holly founded Boring Money ten years ago to help everyday consumers make... 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