{"id":16087,"date":"2026-08-06T17:01:42","date_gmt":"2026-08-06T17:01:42","guid":{"rendered":"https:\/\/communify.com\/?post_type=spotlight&#038;p=16087"},"modified":"2026-08-06T17:27:14","modified_gmt":"2026-08-06T17:27:14","slug":"tony-pearce-the-100-billion-free-to-play-secret-and-his-game-turning-stocks-into-fantasy-football","status":"publish","type":"spotlight","link":"https:\/\/communify.com\/en-gb\/innovation-spotlight\/tony-pearce-the-100-billion-free-to-play-secret-and-his-game-turning-stocks-into-fantasy-football\/","title":{"rendered":"Tony Pearce | The $100 Billion Free-to-Play Secret and his Game Turning Stocks Into Fantasy Football"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">From selling 30-second ad slots to running a games division and building mobile hits, Tony Pearce has spent 30 years learning how games make money.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this episode he breaks down how the gaming industry quietly grew into a $200 billion machine, with half of that figure accounted for from free-to-play mobile games.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tony then unpacks his latest project: Bulls Out, a fantasy stock-trading game that gamifies the markets with characters like a perverse Bull and a pompous Bear providing verbal insights on the market that day. Tony explains why a live, unpredictable market makes for addictive gameplay, why fantasy sports is a $25 billion opportunity, and how doubling down on an 18\u201335 &#8220;Wolf of Wall Street&#8221; audience has shaped every design decision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Expect stories from Nintendo&#8217;s Redmond cubicles, honest talk about what actually hooks players, and a look at where finance meets fun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"featured_media":16094,"template":"","categories":[],"tags":[],"custom_taxonomy-core_topic":[22,23,24,7,16,8,10],"custom_taxonomy-product":[25,12],"class_list":["post-16087","spotlight","type-spotlight","status-publish","has-post-thumbnail","hentry","custom_taxonomy-core_topic-behavioral-science","custom_taxonomy-core_topic-communify-experience","custom_taxonomy-core_topic-data-visualization","custom_taxonomy-core_topic-deterministic-ai","custom_taxonomy-core_topic-expert-insights","custom_taxonomy-core_topic-innovation","custom_taxonomy-core_topic-structured-data","custom_taxonomy-product-knowledge-bases","custom_taxonomy-product-mind-ai"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tony Pearce | The $100 Billion Free-to-Play Secret and his Game Turning Stocks Into Fantasy Football - Communify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/communify.com\/en-gb\/innovation-spotlight\/tony-pearce-the-100-billion-free-to-play-secret-and-his-game-turning-stocks-into-fantasy-football\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tony Pearce | The $100 Billion Free-to-Play Secret and his Game Turning Stocks Into Fantasy Football - Communify\" \/>\n<meta property=\"og:description\" content=\"From selling 30-second ad slots to running a games division and building mobile hits, Tony Pearce has spent 30 years learning how games make money. 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