{"id":15230,"date":"2026-05-21T19:52:32","date_gmt":"2026-05-21T19:52:32","guid":{"rendered":"https:\/\/communify.com\/?post_type=spotlight&#038;p=15230"},"modified":"2026-07-13T17:56:46","modified_gmt":"2026-07-13T17:56:46","slug":"zoe-coutinho-trusted-content-curation-personalization","status":"publish","type":"spotlight","link":"https:\/\/communify.com\/en-gb\/innovation-spotlight\/zoe-coutinho-trusted-content-curation-personalization\/","title":{"rendered":"\u201cThe Blend of Curation and Personalization\u00a0\u2013 That\u2019s the Future.\u201d\u00a0Building\u00a0Trusted Content\u00a0with Zoe Coutinho"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The&nbsp;way&nbsp;financial media&nbsp;is delivered&nbsp;is changing fast. AI is raising the stakes for every publisher \u2013 and the Financial Times is thinking carefully about how to harness it without compromising what makes it trusted.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In&nbsp;this episode&nbsp;of the Innovation Spotlight,&nbsp;Communify&#8217;s&nbsp;Mark&nbsp;Trousdale&nbsp;sat down with Zoe Coutinho, Product Director at the FT, to hear how one of the world&#8217;s&nbsp;leading&nbsp;financial newsrooms is&nbsp;using AI and&nbsp;personalized content to serve readers better.&nbsp;Zoe leads&nbsp;FT Professional and FT Live from a product and technology perspective,&nbsp;focusing&nbsp;on innovation and how AI can amplify trusted journalism&nbsp;while keeping its integrity intact.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this conversation:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How markets data adds context to quality journalism\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why the pace of AI-driven change is unlike anything\u00a0Zoe has\u00a0seen before \u2013 and why even the fastest movers must work to keep up\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What content personalization means for the reader experience \u2013 and why it is the future of media delivery\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Innovation Spotlight highlights the leaders and ideas driving the Intelligence Era.\u00a0<a href=\"https:\/\/communify.com\/get-a-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here<\/a>\u00a0to\u00a0see more.<\/p>\n","protected":false},"featured_media":15231,"template":"","categories":[],"tags":[39,43,46,60],"custom_taxonomy-core_topic":[23,24,7,16,8],"custom_taxonomy-product":[25,12],"class_list":["post-15230","spotlight","type-spotlight","status-publish","has-post-thumbnail","hentry","tag-deterministic-ai","tag-expert-insights","tag-industry-leader","tag-women-in-fintech","custom_taxonomy-core_topic-communify-experience","custom_taxonomy-core_topic-data-visualization","custom_taxonomy-core_topic-deterministic-ai","custom_taxonomy-core_topic-expert-insights","custom_taxonomy-core_topic-innovation","custom_taxonomy-product-knowledge-bases","custom_taxonomy-product-mind-ai"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cThe Blend of Curation and Personalization\u00a0\u2013 That\u2019s the Future.\u201d\u00a0Building\u00a0Trusted Content\u00a0with Zoe Coutinho - Communify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/communify.com\/en-gb\/innovation-spotlight\/zoe-coutinho-trusted-content-curation-personalization\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cThe Blend of Curation and Personalization\u00a0\u2013 That\u2019s the Future.\u201d\u00a0Building\u00a0Trusted Content\u00a0with Zoe Coutinho - Communify\" \/>\n<meta property=\"og:description\" content=\"The&nbsp;way&nbsp;financial media&nbsp;is delivered&nbsp;is changing fast. 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