{"id":14949,"date":"2026-04-27T22:59:12","date_gmt":"2026-04-27T22:59:12","guid":{"rendered":"https:\/\/communify.com\/?post_type=spotlight&#038;p=14949"},"modified":"2026-04-27T22:59:13","modified_gmt":"2026-04-27T22:59:13","slug":"helen-murdoch-innovation-journey-financial-well-being","status":"publish","type":"spotlight","link":"https:\/\/communify.com\/en-gb\/spotlight\/helen-murdoch-innovation-journey-financial-well-being\/","title":{"rendered":"\u201cMake It Great. Make It Brilliant.\u201d \u2013 The Innovation Journey with Helen Murdoch"},"content":{"rendered":"\n<p>Innovation is not always what people expect it to be, with many treating it as a single event with success on the first attempt. Helen Murdoch knows it is something else entirely: a process of&nbsp;iteration and&nbsp;not giving up.&nbsp;<br>&nbsp;<br>Helen Murdoch is CEO of&nbsp;DoughPro, a financial well-being platform built for young people and those at the start of their financial journey. With a career in financial services \u2013 including senior roles at Mercer, MLC and Russell Investments \u2013 and a storytelling background, Helen brings a rare combination of institutional depth and narrative instinct to one of the most urgent problems in financial services: how do you reach the people the industry has&nbsp;yet&nbsp;to&nbsp;serve?&nbsp;<\/p>\n\n\n\n<p>In this episode of&nbsp;the&nbsp;Innovation Spotlight, Helen shares how a single email from a 77-year-old client set her on a path to build something completely different \u2013 and why now is the right moment to build it.&nbsp;<\/p>\n\n\n\n<p>In this conversation:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why innovation is\u00a0really just\u00a0iteration \u2013 and not giving up\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why so many people disengage from their finances \u2013 and what it takes to change that\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What\u00a0DoughPro\u00a0and\u00a0Communify\u00a0are building together \u2013 and the audience they are building it for\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Innovation Spotlight highlights the leaders and ideas driving the Intelligence Era. <a href=\"https:\/\/communify.com\/spotlight\/\" target=\"_blank\" rel=\"noreferrer noopener\">Explore more Innovation Spotlight episodes<\/a>.\u00a0<\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":14950,"template":"","categories":[],"tags":[39,43,47,20,60],"custom_taxonomy-core_topic":[22,23,8],"custom_taxonomy-product":[25,12],"class_list":["post-14949","spotlight","type-spotlight","status-publish","has-post-thumbnail","hentry","tag-deterministic-ai","tag-expert-insights","tag-intelligence-era","tag-knowledge-bases","tag-women-in-fintech","custom_taxonomy-core_topic-behavioral-science","custom_taxonomy-core_topic-communify-experience","custom_taxonomy-core_topic-innovation","custom_taxonomy-product-knowledge-bases","custom_taxonomy-product-mind-ai"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cMake It Great. Make It Brilliant.\u201d \u2013 The Innovation Journey with Helen Murdoch - Communify<\/title>\n<meta name=\"description\" content=\"Helen Murdoch joins Innovation Spotlight to explain why innovation is really just iteration \u2013 and what DoughPro and Communify are building at scale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/communify.com\/en-gb\/spotlight\/helen-murdoch-innovation-journey-financial-well-being\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cMake It Great. Make It Brilliant.\u201d \u2013 The Innovation Journey with Helen Murdoch - Communify\" \/>\n<meta property=\"og:description\" content=\"Helen Murdoch joins Innovation Spotlight to explain why innovation is really just iteration \u2013 and what DoughPro and Communify are building at scale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/communify.com\/en-gb\/spotlight\/helen-murdoch-innovation-journey-financial-well-being\/\" \/>\n<meta property=\"og:site_name\" content=\"Communify\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-27T22:59:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/communify.com\/wp-content\/uploads\/2026\/04\/HM-5x4-thumbnail-L3-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/communify.com\/en-gb\/spotlight\/helen-murdoch-innovation-journey-financial-well-being\/\",\"url\":\"https:\/\/communify.com\/en-gb\/spotlight\/helen-murdoch-innovation-journey-financial-well-being\/\",\"name\":\"\u201cMake It Great. 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