{"id":16864,"date":"2026-11-10T00:34:07","date_gmt":"2026-11-10T00:34:07","guid":{"rendered":"https:\/\/communify.com\/?p=16864"},"modified":"2026-11-10T00:54:20","modified_gmt":"2026-11-10T00:54:20","slug":"personalized-video-podcasts-case-study","status":"publish","type":"post","link":"https:\/\/communify.com\/en-gb\/blog\/personalized-video-podcasts-case-study\/","title":{"rendered":"Two global institutions. Twice the engagement."},"content":{"rendered":"\n<style id=\"cs-css\">\n\/* Case study post. All cs- prefixed. *\/\n@import url(\"https:\/\/fonts.googleapis.com\/css2?family=DM+Mono:wght@500&display=swap\");\n.entry-content{--cs-blue:#2b8cea;--cs-pill:#d6e8fb;--cs-mute:#555;--cs-line:#d9d9d9}\n.entry-content .cs-card p,.entry-content .cs-c p,.entry-content .cs-hero p{margin:0}\n.cs-lead{font:400 clamp(20px,.9vw + 14px,24px)\/1.5 Inter,sans-serif!important;color:#000!important;margin:0!important}\n.cs-sec{display:flex;align-items:center;gap:16px;margin:72px 0 28px}\n.cs-sec h2{flex:none;margin:0!important;padding:6px 14px;border-radius:4px;background:var(--cs-pill);color:var(--cs-blue)!important;font:500 16px\/1.3 Inter,sans-serif!important;letter-spacing:0!important;text-transform:none!important}\n.cs-sec::after{content:\"\";flex:1;border-top:1px solid var(--cs-line)}\n.cs-firms{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:16px}\n.cs-card{background:#f5f5f5;border-radius:6px;padding:28px}\n.cs-card__k{font:500 15px\/1.3 Inter,sans-serif;color:var(--cs-blue)!important;margin:0 0 10px!important}\n.cs-card__v{font:400 18px\/1.5 Inter,sans-serif;color:#000!important}\n.cs-intro{font:400 18px\/1.55 Inter,sans-serif!important;color:#000!important;margin:0 0 24px!important;max-width:680px}\n.cs-steps{list-style:none!important;margin:0!important;padding:0!important;display:grid;gap:20px}\n.cs-steps li{display:grid;grid-template-columns:32px 1fr;gap:16px;align-items:start;margin:0!important;padding:0!important;font:400 18px\/1.55 Inter,sans-serif;color:var(--cs-mute)}\n.cs-steps li::before{content:none!important;display:none!important}\n.cs-steps b{font-weight:500;color:#000}\n.cs-n{width:32px;height:32px;border-radius:6px;background:#000;color:#fff;font:500 14px\/32px Inter,sans-serif;text-align:center}\n.cs-statement{font:400 clamp(26px,1.4vw + 16px,36px)\/1.33 Inter,sans-serif!important;color:#000!important;margin:0!important;letter-spacing:-.01em}\n.cs-blue{color:var(--cs-blue)}\n.cs-support{font:400 18px\/1.55 Inter,sans-serif!important;color:#000!important;margin:16px 0 0!important;max-width:680px}\n.cs-device{margin:32px 0 0}\n.cs-device img{display:block;width:100%;height:auto}\n.cs-kpis{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;margin-top:28px}\n.cs-kpis .cf-stat-lg{color:#000!important}\n.cs-kpis .cf-label{color:var(--cs-mute)!important;margin-top:8px;font-size:15px!important;line-height:1.45!important}\n.cs-pphead{display:flex;justify-content:space-between;align-items:flex-start;gap:24px;margin:0 0 10px}\n.entry-content .cs-pphead h3{font:400 clamp(26px,1vw + 20px,34px)\/1.2 Inter,sans-serif!important;color:#000!important;margin:0!important}\n.cs-pphead img{flex:none;width:70px;height:70px;border-radius:3px}\n.cs-cards{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px;margin:28px 0 0}\n.cs-c{background:#fff;border:1px solid var(--cs-line);border-radius:6px;overflow:hidden;display:flex;flex-direction:column}\n.cs-c img{display:block;width:100%;height:auto}\n.cs-c div{padding:20px 20px 24px}\n.cs-c h3{font:400 19px\/1.3 Inter,sans-serif!important;color:#000!important;margin:0 0 8px!important}\n.cs-c p{font:400 15px\/1.5 Inter,sans-serif;color:var(--cs-mute)!important}\n.cs-link{display:inline-flex;align-items:center;gap:12px;margin:32px 0 8px;font:400 18px\/1.4 Inter,sans-serif;color:#000!important;text-decoration:none!important}\n.cs-link img{width:32px;height:32px}\n.cs-link:hover{opacity:.75}\n\/* Case study header: reusable. Change the title and the phones image. *\/\n.cs-hero{position:relative;min-height:374px;border:1px solid var(--cs-line);border-radius:8px;overflow:hidden;background:#fff;margin:0 0 48px}\n.cs-hero__copy{position:relative;z-index:1;padding:40px 40px 21px;max-width:52%}\n.entry-content .cs-hero__num{font:500 clamp(44px,5vw + 8px,76px)\/.98 \"DM Mono\",ui-monospace,Menlo,monospace!important;color:rgba(43,140,234,.3)!important;margin:0!important;letter-spacing:-.01em}\n.entry-content .cs-hero__label{font:400 16px\/1.4 Inter,sans-serif;color:#000!important;margin-top:24px!important}\n.entry-content .cs-hero__label span{display:block;color:#767676}\n.cs-hero__tile{display:block;width:70px;height:70px;margin-top:24px;border-radius:3px}\n.cs-hero__phones{position:absolute;left:48.4%;bottom:-1px;width:46.8%;height:auto;max-width:none}\nfooter.footer #outer-footer{background-color:#f2f4f7!important}\n@media(max-width:767px){\n.cs-firms,.cs-cards{grid-template-columns:minmax(0,1fr)}\n.cs-kpis{grid-template-columns:minmax(0,1fr);gap:20px}\n.cs-sec{margin:56px 0 24px}\n.cs-card{padding:24px}\n.cs-pphead img{width:56px;height:56px}\n.cs-hero{min-height:460px}\n.cs-hero__copy{max-width:none;padding:24px}\n.cs-hero__tile{position:absolute;right:24px;top:24px;width:56px;height:56px;margin:0}\n.cs-hero__phones{left:50%;transform:translateX(-50%);width:min(300px,84%)}\n}\n<\/style>\n<div class=\"cs-hero\">\n<div class=\"cs-hero__copy\"><p class=\"cs-hero__num\">CASE<br>STUDY<\/p><p class=\"cs-hero__label\">Personalised Podcasts<span>Intelligent Adviser<\/span><\/p><img loading=\"lazy\" decoding=\"async\" class=\"cs-hero__tile\" src=\"\/wp-content\/uploads\/2026\/11\/pp-app-tile.webp\" width=\"210\" height=\"210\" alt=\"Personalised Podcast\"><\/div>\n<img loading=\"lazy\" decoding=\"async\" class=\"cs-hero__phones\" src=\"\/wp-content\/uploads\/2026\/11\/cs-header-phones.webp\" width=\"771\" height=\"667\" alt=\"Personalised Financial Podcast episode playing in a client portal\">\n<\/div>\n\n\n\n<p class=\"cs-lead wp-block-paragraph\">Two global institutions had the same problem: clients weren\u2019t engaging with what they sent. One firm turned static portfolio reports into personalised video. The other turned its daily research into a podcast in the author\u2019s own voice. Engagement doubled.<\/p>\n\n\n\n<div class=\"cs-sec\"><h2>Clients<\/h2><\/div>\n\n\n\n<div class=\"cs-firms\">\n<div class=\"cs-card\"><p class=\"cs-card__k\">Firm 1<\/p><p class=\"cs-card__v\">The private banking division of a multinational financial services institution, with around $500B in AUM.<\/p><\/div>\n<div class=\"cs-card\"><p class=\"cs-card__k\">Firm 2<\/p><p class=\"cs-card__v\">A global financial services institution offering private and consumer banking, wealth and investment services, with over $1.5T in client assets.<\/p><\/div>\n<\/div>\n\n\n\n<div class=\"cs-sec\"><h2>Challenge<\/h2><\/div>\n\n\n\n<p class=\"cs-intro wp-block-paragraph\">Traditional formats weren\u2019t holding client attention, especially among younger clients. With the Great Wealth Transfer underway, that\u2019s a real risk.<\/p>\n\n\n\n<ol class=\"cs-steps\">\n<li><span class=\"cs-n\">1<\/span><span><b>Static quarterly reports.<\/b> Firm 1\u2019s clients had disengaged from PDF portfolio reviews, which limited what advisers could do with them.<\/span><\/li>\n<li><span class=\"cs-n\">2<\/span><span><b>Written research went unread.<\/b> Firm 2\u2019s daily commentary had low readership and weak reach across client segments.<\/span><\/li>\n<\/ol>\n\n\n\n<div class=\"cs-sec\"><h2>Solution<\/h2><\/div>\n\n\n\n<p class=\"cs-statement wp-block-paragraph\">Static portfolio reports became personalised videos. Investment research became a daily podcast.<\/p>\n\n\n\n<p class=\"cs-support wp-block-paragraph\">Both solutions were generated by AI from each firm\u2019s own content, under strict guardrails, and produced at a scale and cadence no team could match by hand.<\/p>\n\n\n\n<figure class=\"cs-device\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/11\/cs-device-frame-v3.webp\" width=\"1650\" height=\"940\" alt=\"Market Moments for Lena, a personalised financial podcast, playing on an iPhone\" loading=\"lazy\"><\/figure>\n\n\n\n<div class=\"cs-sec\"><h2>Impact<\/h2><\/div>\n\n\n\n<p class=\"cs-statement wp-block-paragraph\"><span class=\"cs-blue\">Clients paid attention again.<\/span> Engagement doubled, and reach grew across markets and demographics.<\/p>\n\n\n\n<div class=\"cs-kpis\">\n<div class=\"cf-stat-card cf-bar\"><span class=\"cf-stat-lg\">2x<\/span><span class=\"cf-label\">higher engagement than the digital industry average<\/span><\/div>\n<div class=\"cf-stat-card cf-bar\"><span class=\"cf-stat-lg\">5+<\/span><span class=\"cf-label\">markets and languages, with minimal added overhead<\/span><\/div>\n<div class=\"cf-stat-card cf-bar\"><span class=\"cf-stat-lg\">Daily<\/span><span class=\"cf-label\">commentary, without additional headcount<\/span><\/div>\n<\/div>\n\n\n\n<div class=\"cs-sec\"><h2>Personalised Podcasts<\/h2><\/div>\n\n\n\n<div class=\"cs-pphead\"><h3>Built for growth, retention and scale<\/h3><img loading=\"lazy\" decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/11\/pp-app-tile.webp\" width=\"210\" height=\"210\" alt=\"Personalised Podcast\"><\/div>\n\n\n\n<p class=\"cs-intro wp-block-paragraph\">Make your existing market intelligence and research more useful to clients, while reducing the work required to produce it.<\/p>\n\n\n\n<div class=\"cs-cards\">\n<div class=\"cs-c\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/11\/pp-card-between-meetings.webp\" width=\"766\" height=\"480\" alt=\"Finextra Pro Daily Wrap notification on an iPhone lock screen\" loading=\"lazy\"><div><h3>Stay relevant between meetings<\/h3><p>Timely portfolio intelligence and market context between reviews, in a format clients can listen to.<\/p><\/div><\/div>\n<div class=\"cs-c\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/11\/pp-card-your-brand.webp\" width=\"766\" height=\"480\" alt=\"Intelligent Adviser podcast player: Your Weekly Intelligence Wrap\" loading=\"lazy\"><div><h3>Your brand. A familiar voice.<\/h3><p>Podcasts with your firm\u2019s branding and, where supported, a familiar investment professional\u2019s voice.<\/p><\/div><\/div>\n<div class=\"cs-c\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2026\/11\/pp-card-more-content.webp\" width=\"766\" height=\"480\" alt=\"Finextra Pro Daily Wrap covers for Europe, Americas and Asia\" loading=\"lazy\"><div><h3>More content. Less production.<\/h3><p>Market, portfolio and research episodes across audiences, without scripting and recording every update.<\/p><\/div><\/div>\n<\/div>\n<a class=\"cs-link\" href=\"https:\/\/communify.com\/en-gb\/personalized-podcasts\/\">Explore Personalised Podcasts <img decoding=\"async\" src=\"\/wp-content\/uploads\/2025\/09\/right-arrow.svg\" alt=\"\"><\/a>\n","protected":false},"excerpt":{"rendered":"<p>Two global institutions turned static reports and written research into personalised video and AI-powered podcasts, and doubled client engagement.<\/p>\n","protected":false},"author":2,"featured_media":16888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[190],"tags":[],"custom_taxonomy-core_topic":[],"custom_taxonomy-product":[],"class_list":["post-16864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Case study: Personalised video and podcasts double engagement - Communify<\/title>\n<meta name=\"description\" content=\"Two global institutions turned static reports and written research into personalised video and AI-powered podcasts, and doubled client engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/communify.com\/en-gb\/blog\/personalized-video-podcasts-case-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case study: Personalised video and podcasts double engagement - Communify\" \/>\n<meta property=\"og:description\" content=\"Two global institutions turned static reports and written research into personalised video and AI-powered podcasts, and doubled client engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/communify.com\/en-gb\/blog\/personalized-video-podcasts-case-study\/\" \/>\n<meta property=\"og:site_name\" content=\"Communify\" \/>\n<meta property=\"article:published_time\" content=\"2026-11-10T00:34:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-10T00:54:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/communify.com\/wp-content\/uploads\/2026\/11\/cs-personalized-podcasts-thumb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1042\" \/>\n\t<meta property=\"og:image:height\" content=\"828\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Communify\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/communify.com\\\/en-gb\\\/blog\\\/personalized-video-podcasts-case-study\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/communify.com\\\/en-gb\\\/blog\\\/personalized-video-podcasts-case-study\\\/\"},\"author\":{\"name\":\"Communify\",\"@id\":\"https:\\\/\\\/communify.com\\\/en-gb\\\/#\\\/schema\\\/person\\\/799e8f40f0995f990e17ea75167c5b4b\"},\"headline\":\"Two global institutions. 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