{"id":15189,"date":"2026-05-14T00:35:06","date_gmt":"2026-05-14T00:35:06","guid":{"rendered":"https:\/\/communify.com\/?p=15189"},"modified":"2026-05-14T00:35:08","modified_gmt":"2026-05-14T00:35:08","slug":"pam-finelli-deutsche-bank-research-creative-delivery","status":"publish","type":"post","link":"https:\/\/communify.com\/en-gb\/blog\/pam-finelli-deutsche-bank-research-creative-delivery\/","title":{"rendered":"How Deutsche Bank Research Brings Existing Research to Life\u00a0in the Intelligence Era"},"content":{"rendered":"\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/HS1TfuSSIsE?si=_mA2__9l-ITxk4j7\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The challenge for most&nbsp;firms&nbsp;is not the research they produce.&nbsp;It is whether that research reaches&nbsp;its audience&nbsp;in a format&nbsp;will&nbsp;actually be&nbsp;consumed.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Deutsche Bank Research publishes across thousands of securities, multiple&nbsp;regions&nbsp;and dozens of languages. The research is differentiated. The harder question \u2013 and the one Pam Finelli, Global COO at Deutsche Bank Research, addressed at the&nbsp;Communify&nbsp;Intelligence Experience \u2013 is what happens between the research being written and the client acting on it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That gap is where most of the value gets lost. A long-only allocator does not read every note. A hedge fund does not have time for a five-year outlook. Every client&nbsp;cares&nbsp;about a different subset of the firm\u2019s intelligence, on a different cadence, in a different format. The default response \u2013 more email, more PDFs, more reports \u2013 does not&nbsp;solve for&nbsp;that. It compounds the problem.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The opportunity, as Finelli describes it, is not to publish more.&nbsp;It is to take the research the firm already produces and bring it to clients in the formats those clients&nbsp;actually use&nbsp;today.Audio. A score. A signal. A narrative they can finish in two minutes.&nbsp;<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-d795be941c83adecb7916b7b0ade5a63\">4 Ways Asset Managers Can Reach Every Client\u00a0With\u00a0the Research They Already Produce\u00a0<\/h3>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Finelli\u2019s argument is unusually clean for a research COO. The back end&nbsp;has to&nbsp;work \u2013 of course. But the front end is where the relationship is built or lost. Here are four moves any asset&nbsp;manager can make to bring existing research to life, drawn from the framework Deutsche Bank has built.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Treat research as the start of a client conversation, not the\u00a0end product<\/strong>\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Finelli described research as a \u201cflywheel\u201d \u2013 the asset that opens conversations, builds&nbsp;expertise&nbsp;in a specific market&nbsp;segment&nbsp;and earns the firm a deeper seat at the client\u2019s investment table. The firms that win on relationships are not the ones publishing the most. They are the ones whose research is starting the conversations that turn into mandates. When research is treated as a reporting obligation, it gets read once and filed. When it is treated as a relationship engine, every piece works harder.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bring written research into audio your clients will\u00a0actually listen\u00a0to<\/strong>\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A personalized podcast that once would have required an analyst to read a full statement, research the relevant&nbsp;markets&nbsp;and record it in a studio can now be generated in seconds from the research the firm already publishes. Client commutes, gym sessions, between-meeting walks \u2013 these are touchpoints the PDF report cannot reach. Research Podcasts turn a firm\u2019s written&nbsp;commentary&nbsp;and CIO notes into a daily audio touchpoint, drawn directly from the verified Knowledge Base and built around the holdings and themes each client&nbsp;actually cares&nbsp;about.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Distill research into a single credible Score for the clients who will not read 40 pages<\/strong>\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Not every client will read a long-form thesis. They will look at one number.&nbsp;MacroScore\u2122 \u2013 powered by the Economist Intelligence Unit, rated the number one forecast accuracy provider from more than 400 institutions globally \u2013 delivers a 0\u2013100 macro risk read on any market in real time.&nbsp;MicroScore\u2122 does the same at the company level, built from 300+ verified factors across fundamentals,&nbsp;performance&nbsp;and sentiment. Together they form&nbsp;StockScore\u2122 \u2013 the complete picture in a single, credible number. Scores do not replace the research. They make it accessible to the clients who need a faster read.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Let clients pull the research they want, in the cadence they want it<\/strong>\u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pushing the same content&nbsp;to&nbsp;every client is the opposite of personalization. Finelli was direct on this: Deutsche Bank lets clients filter research by stock, sector,&nbsp;region&nbsp;and language \u2013 and choose the schedule that works for them. Putting that control in the client\u2019s hands increases the perceived relevance of everything they do receive. Signals make it real-time: when a thesis is tested by a market event, the right client hears about it in the moment, not the morning after.&nbsp;<\/p>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-9e16aea8a7926206d4d497cbbb86b41d\">How\u00a0Communify\u00a0Brings Existing Research to Life on Your Platform\u00a0<\/h4>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The framework Finelli describes \u2013 existing research, delivered in the formats clients&nbsp;actually use&nbsp;\u2013 requires a specific kind of infrastructure underneath. Here is how&nbsp;Communifymakes that work:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Research Podcasts\u00a0<\/strong>\u2013 turn written commentary, CIO\u00a0notes\u00a0and research reports into a personalized audio briefing for each client. Built on the verified Knowledge Base and powered by MIND\u2122 AI, the same research a firm publishes once becomes a daily touchpoint that reaches clients where they already listen.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>MacroScore\u2122,\u00a0MicroScore\u2122 and\u00a0StockScore\u2122\u00a0<\/strong>\u2013 distill the firm\u2019s research into a single credible number.\u00a0MacroScore\u2122 runs on EIU data,\u00a0MicroScore\u2122 on 300+ verified\u00a0factors,\u00a0StockScore\u2122 on both. Scores give every client a fast, drillable read on the markets and companies the firm covers \u2013 without asking them to read every note.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Signals and Stories\u2122\u00a0<\/strong>\u2013 Signals surface the specific market events most relevant to each client\u2019s portfolio,\u00a0watchlist\u00a0or interest area. Stories\u2122 wrap those signals in a chapter-by-chapter narrative \u2013 90%+ of users who start a Story\u2122 read it to the end, and users who finish are twice as likely to act. Together they give your clients the right insight at the right moment, in the format that lands.\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The Knowledge Base and MIND\u2122 AI\u00a0<\/strong>\u2013 every output above sits on the industry\u2019s most comprehensive unified source of market and client data: 4,000+ feeds from 175+ providers, processing 9 billion+ data requests daily. MIND\u2122 AI combines deterministic proprietary engines with leading LLMs, and the Proof of Dimension (P.O.D.) framework ensures every output is\u00a0accurate,\u00a0auditable\u00a0and trustworthy at scale. The research a firm already publishes becomes the input. The intelligence layer does the rest.\u00a0<\/li>\n<\/ul>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color has-link-color wp-elements-87a1095a12f7b8c1d4224ef67e7f00a8\">Research Distribution Is the Asset Manager\u2019s Differentiator in the Intelligence Era\u00a0<\/h3>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">The asset managers that move ahead in the Intelligence Era will not be the ones publishing the most research. They will be the ones whose platforms reach every client with the research the firm already produces \u2013 in the format, on the cadence and&nbsp;at the moment&nbsp;that lands.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pam Finelli\u2019s framing is one any research-led firm can apply. The intelligence is already there. The opportunity is&nbsp;in&nbsp;the delivery.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Communify\u00a0is built to make that delivery possible at scale \u2013 ensuring the right research reaches the right client at the right moment, every time. Ready to see what that looks like for your platform? <a style=\"color: #2B8CEA; text-decoration: underline;\" href=\"https:\/\/communify.com\/en-gb\/get-a-demo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book a demo<\/a> with\u00a0Communify.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The challenge for most&nbsp;firms&nbsp;is not the research they produce.&nbsp;It is whether that research reaches&nbsp;its audience&nbsp;in a format&nbsp;will&nbsp;actually be&nbsp;consumed.&nbsp; Deutsche Bank Research publishes across thousands of securities, multiple&nbsp;regions&nbsp;and dozens of languages. The research is differentiated. The harder question \u2013 and the one Pam Finelli, Global COO at Deutsche Bank Research, addressed at the&nbsp;Communify&nbsp;Intelligence Experience \u2013 is<a class=\"excerpt-read-more\" href=\"https:\/\/communify.com\/en-gb\/blog\/pam-finelli-deutsche-bank-research-creative-delivery\/\" title=\"ReadHow Deutsche Bank Research Brings Existing Research to Life\u00a0in the Intelligence Era\">&#8230; Read more &raquo;<\/a><\/p>\n","protected":false},"author":2,"featured_media":15190,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[103,93],"tags":[96,97,102,101,124],"custom_taxonomy-core_topic":[23,24,7,16,8],"custom_taxonomy-product":[25,12],"class_list":["post-15189","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-news-and-media","tag-expert-insights","tag-industry-leader","tag-intelligence-era","tag-knowledge-bases","tag-women-in-fintech","custom_taxonomy-core_topic-communify-experience","custom_taxonomy-core_topic-data-visualization","custom_taxonomy-core_topic-deterministic-ai","custom_taxonomy-core_topic-expert-insights","custom_taxonomy-core_topic-innovation","custom_taxonomy-product-knowledge-bases","custom_taxonomy-product-mind-ai"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Deutsche Bank Research Brings Existing Research to Life\u00a0in the Intelligence Era - Communify<\/title>\n<meta name=\"description\" content=\"Pam Finelli of Deutsche Bank Research on turning the research firms already publish into highly consumable formats.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/communify.com\/en-gb\/blog\/pam-finelli-deutsche-bank-research-creative-delivery\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Deutsche Bank Research Brings Existing Research to Life\u00a0in the Intelligence Era - Communify\" \/>\n<meta property=\"og:description\" content=\"Pam Finelli of Deutsche Bank Research on turning the research firms already publish into highly consumable formats.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/communify.com\/en-gb\/blog\/pam-finelli-deutsche-bank-research-creative-delivery\/\" \/>\n<meta property=\"og:site_name\" content=\"Communify\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-14T00:35:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-14T00:35:08+00:00\" \/>\n<meta name=\"author\" content=\"Communify\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Communify\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/communify.com\/en-gb\/blog\/pam-finelli-deutsche-bank-research-creative-delivery\/\",\"url\":\"https:\/\/communify.com\/en-gb\/blog\/pam-finelli-deutsche-bank-research-creative-delivery\/\",\"name\":\"How Deutsche Bank Research Brings Existing Research to Life\u00a0in the Intelligence Era - Communify\",\"isPartOf\":{\"@id\":\"https:\/\/communify.com\/en-gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/communify.com\/en-gb\/blog\/pam-finelli-deutsche-bank-research-creative-delivery\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/communify.com\/en-gb\/blog\/pam-finelli-deutsche-bank-research-creative-delivery\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/communify.com\/wp-content\/uploads\/2026\/05\/Pam.png\",\"datePublished\":\"2026-05-14T00:35:06+00:00\",\"dateModified\":\"2026-05-14T00:35:08+00:00\",\"author\":{\"@id\":\"https:\/\/communify.com\/en-gb\/#\/schema\/person\/799e8f40f0995f990e17ea75167c5b4b\"},\"description\":\"Pam Finelli of Deutsche Bank Research on turning the research firms already publish into highly consumable formats.\",\"breadcrumb\":{\"@id\":\"https:\/\/communify.com\/en-gb\/blog\/pam-finelli-deutsche-bank-research-creative-delivery\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/communify.com\/en-gb\/blog\/pam-finelli-deutsche-bank-research-creative-delivery\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/communify.com\/en-gb\/blog\/pam-finelli-deutsche-bank-research-creative-delivery\/#primaryimage\",\"url\":\"https:\/\/communify.com\/wp-content\/uploads\/2026\/05\/Pam.png\",\"contentUrl\":\"https:\/\/communify.com\/wp-content\/uploads\/2026\/05\/Pam.png\",\"width\":1353,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/communify.com\/en-gb\/blog\/pam-finelli-deutsche-bank-research-creative-delivery\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/communify.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Deutsche Bank Research Brings Existing Research to Life\u00a0in the Intelligence Era\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/communify.com\/en-gb\/#website\",\"url\":\"https:\/\/communify.com\/en-gb\/\",\"name\":\"Communify\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/communify.com\/en-gb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/communify.com\/en-gb\/#\/schema\/person\/799e8f40f0995f990e17ea75167c5b4b\",\"name\":\"Communify\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/communify.com\/en-gb\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/624df1cf35a65d18bf62be6ef051e2dd40ab05efb71d4adcc4229d8732adc4ff?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/624df1cf35a65d18bf62be6ef051e2dd40ab05efb71d4adcc4229d8732adc4ff?s=96&d=blank&r=g\",\"caption\":\"Communify\"},\"url\":\"https:\/\/communify.com\/en-gb\/blog\/author\/jose-contell\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Deutsche Bank Research Brings Existing Research to Life\u00a0in the Intelligence Era - Communify","description":"Pam Finelli of Deutsche Bank Research on turning the research firms already publish into highly consumable formats.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/communify.com\/en-gb\/blog\/pam-finelli-deutsche-bank-research-creative-delivery\/","og_locale":"en_GB","og_type":"article","og_title":"How Deutsche Bank Research Brings Existing Research to Life\u00a0in the Intelligence Era - Communify","og_description":"Pam Finelli of Deutsche Bank Research on turning the research firms already publish into highly consumable formats.","og_url":"https:\/\/communify.com\/en-gb\/blog\/pam-finelli-deutsche-bank-research-creative-delivery\/","og_site_name":"Communify","article_published_time":"2026-05-14T00:35:06+00:00","article_modified_time":"2026-05-14T00:35:08+00:00","author":"Communify","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Communify","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/communify.com\/en-gb\/blog\/pam-finelli-deutsche-bank-research-creative-delivery\/","url":"https:\/\/communify.com\/en-gb\/blog\/pam-finelli-deutsche-bank-research-creative-delivery\/","name":"How Deutsche Bank Research Brings Existing Research to Life\u00a0in the Intelligence Era - Communify","isPartOf":{"@id":"https:\/\/communify.com\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/communify.com\/en-gb\/blog\/pam-finelli-deutsche-bank-research-creative-delivery\/#primaryimage"},"image":{"@id":"https:\/\/communify.com\/en-gb\/blog\/pam-finelli-deutsche-bank-research-creative-delivery\/#primaryimage"},"thumbnailUrl":"https:\/\/communify.com\/wp-content\/uploads\/2026\/05\/Pam.png","datePublished":"2026-05-14T00:35:06+00:00","dateModified":"2026-05-14T00:35:08+00:00","author":{"@id":"https:\/\/communify.com\/en-gb\/#\/schema\/person\/799e8f40f0995f990e17ea75167c5b4b"},"description":"Pam Finelli of Deutsche Bank Research on turning the research firms already publish into highly consumable formats.","breadcrumb":{"@id":"https:\/\/communify.com\/en-gb\/blog\/pam-finelli-deutsche-bank-research-creative-delivery\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/communify.com\/en-gb\/blog\/pam-finelli-deutsche-bank-research-creative-delivery\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/communify.com\/en-gb\/blog\/pam-finelli-deutsche-bank-research-creative-delivery\/#primaryimage","url":"https:\/\/communify.com\/wp-content\/uploads\/2026\/05\/Pam.png","contentUrl":"https:\/\/communify.com\/wp-content\/uploads\/2026\/05\/Pam.png","width":1353,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/communify.com\/en-gb\/blog\/pam-finelli-deutsche-bank-research-creative-delivery\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/communify.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"How Deutsche Bank Research Brings Existing Research to Life\u00a0in the Intelligence Era"}]},{"@type":"WebSite","@id":"https:\/\/communify.com\/en-gb\/#website","url":"https:\/\/communify.com\/en-gb\/","name":"Communify","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/communify.com\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/communify.com\/en-gb\/#\/schema\/person\/799e8f40f0995f990e17ea75167c5b4b","name":"Communify","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/communify.com\/en-gb\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/624df1cf35a65d18bf62be6ef051e2dd40ab05efb71d4adcc4229d8732adc4ff?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/624df1cf35a65d18bf62be6ef051e2dd40ab05efb71d4adcc4229d8732adc4ff?s=96&d=blank&r=g","caption":"Communify"},"url":"https:\/\/communify.com\/en-gb\/blog\/author\/jose-contell\/"}]}},"_links":{"self":[{"href":"https:\/\/communify.com\/en-gb\/wp-json\/wp\/v2\/posts\/15189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/communify.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/communify.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/communify.com\/en-gb\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/communify.com\/en-gb\/wp-json\/wp\/v2\/comments?post=15189"}],"version-history":[{"count":2,"href":"https:\/\/communify.com\/en-gb\/wp-json\/wp\/v2\/posts\/15189\/revisions"}],"predecessor-version":[{"id":15192,"href":"https:\/\/communify.com\/en-gb\/wp-json\/wp\/v2\/posts\/15189\/revisions\/15192"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/communify.com\/en-gb\/wp-json\/wp\/v2\/media\/15190"}],"wp:attachment":[{"href":"https:\/\/communify.com\/en-gb\/wp-json\/wp\/v2\/media?parent=15189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/communify.com\/en-gb\/wp-json\/wp\/v2\/categories?post=15189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/communify.com\/en-gb\/wp-json\/wp\/v2\/tags?post=15189"},{"taxonomy":"custom_taxonomy-core_topic","embeddable":true,"href":"https:\/\/communify.com\/en-gb\/wp-json\/wp\/v2\/custom_taxonomy-core_topic?post=15189"},{"taxonomy":"custom_taxonomy-product","embeddable":true,"href":"https:\/\/communify.com\/en-gb\/wp-json\/wp\/v2\/custom_taxonomy-product?post=15189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}