{"id":14079,"date":"2026-03-18T03:11:09","date_gmt":"2026-03-18T03:11:09","guid":{"rendered":"https:\/\/communify.com\/blog\/entireti-partners-with-communify-to-deliver-the-advice-platform-for-the-intelligence-era\/"},"modified":"2026-03-18T03:28:09","modified_gmt":"2026-03-18T03:28:09","slug":"entireti-partners-with-communify-to-deliver-the-advice-platform-for-the-intelligence-era","status":"publish","type":"post","link":"https:\/\/communify.com\/en-gb\/blog\/entireti-partners-with-communify-to-deliver-the-advice-platform-for-the-intelligence-era\/","title":{"rendered":"Entireti Partners with Communify to Deliver the Advice Platform for the Intelligence Era"},"content":{"rendered":"\n

Licensing and business services group Entireti is partnering with global financial technology company Communify, a leading provider of financial AI, digital and data solutions for the financial industry, to build an Australian-first digital ecosystem platform for advice businesses and their clients.<\/p>\n\n\n\n

Entireti\u2019s ERAi<\/sup><\/strong> platform will leverage AI and automation to gather, analyse and organise data from a practice\u2019s existing technology, including emails, financial planning software and apps, to create a secure central knowledge base of information and insights. This knowledge base will feature deterministic guardrails to ensure AI outputs are reliable, compliant and explainable.<\/p>\n\n\n\n

With ERAi<\/sup><\/strong>, insights can be delivered in text, video and other digital formats to support the creation and delivery of personal advice, and enhance client engagement.<\/p>\n\n\n\n

The platform will be developed in phases, with the first phase expected to be made available to the Entireti network, which includes Akumin, Fortnum, Personal Financial Services and Entireti Alliances, from Q3 2026.<\/p>\n\n\n\n

Neil Younger, Group Chief Executive of Entireti, said plans to deliver an advice platform for the Intelligence Era formed part of the group\u2019s broader \u201cRoad to 200 strategy\u201d to help practices scale up and boost the number of clients they could efficiently serve.<\/p>\n\n\n\n

\n

\u201cAcross our community there is a shared ambition to build thriving practices that are serving more Australians and growing sustainably,\u201d he said.<\/p>\n\n\n\n

\u201cAfter a comprehensive review of the market, we are excited to work with Communify to help advisers bring together structured and unstructured data from across their systems, documents and external sources to create a single source of truth.\u201d<\/p>\n\n\n\n

\u201cThis is one of the most significant technology programs for Entireti to date and will become foundational to our offering.\u201d<\/p>\n\n\n\n

\u201cCommunify is investing heavily in Australia and excited to leverage our global data platform to power insights, signals and stories for the Australian market. We are excited to partner with Entireti to achieve the road to 200 and beyond,\u201d said Will Bailey, Chief Strategy Officer & President, APAC, of Communify.<\/p>\n<\/blockquote>\n\n\n\n

Headquartered in California, Communify provides high-quality data aggregation, enrichment and curated access to industry knowledge bases, delivering speed, personalisation and performance to many of the world\u2019s leading financial institutions and wealth management firms.<\/p>\n\n\n\n

The group\u2019s scalable technology platform is considered the global benchmark for integrated advice technology.<\/p>\n\n\n\n

Matt Lawler, Chief Executive of Akumin, said the group set out to make advisers\u2019 lives easier by addressing their biggest pain points and assisting them to understand and effectively integrate AI into processes.<\/p>\n\n\n\n

\n

\u201cClient data currently sits across multiple systems and lives in emails and documents, and too much time is spent assembling information before the real work of giving advice can begin,\u201d he said.<\/p>\n\n\n\n

\u201cWe\u2019re solving that headache for advisers because, when information is translated into clear visual insights, they can quickly see what matters and communicate it more effectively to clients.\u201d<\/p>\n\n\n\n

\u201cERAi<\/sup><\/strong> will allow AI to be genuinely useful and drive business productivity and efficiency while ensuring that outputs remain secure, explainable and compliant.\u201d<\/p>\n<\/blockquote>\n\n\n\n

Matt Brown, Chief Executive of Fortnum and Personal Financial Services, said Entireti\u2019s size and scale enabled it to invest in best-of-breed technology and help advisers adapt to the shift across the market towards automation, intelligence and scale.<\/p>\n\n\n\n

\n

\u201cThis is not about replacing the tools that advisers already use but developing a single platform ecosystem that integrates with existing technologies to simplify and accelerate the advice process,\u201d he said.<\/p>\n<\/blockquote>\n\n\n\n

ERAi<\/sup><\/strong> will be developed in phases and enhancements will be rolled out over time.<\/p>\n\n\n\n

Download the media release<\/a><\/p>\n\n\n\n

For more information, please contact: <\/strong><\/p>\n\n\n\n

Leng Ohlsson <\/strong><\/p>\n\n\n\n

Splash Content<\/p>\n\n\n\n

M: 0409 509 516<\/a><\/p>\n\n\n\n

E: leng@splashcontent.com.au<\/a><\/p>\n\n\n\n

W: splashcontent.com.au<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Licensing and business services group Entireti is partnering with global financial technology company Communify, a leading provider of financial AI, digital and data solutions for the financial industry, to build an Australian-first digital ecosystem platform for advice businesses and their clients. Entireti\u2019s ERAi platform will leverage AI and automation to gather, analyse and organise data from a… Read more »<\/a><\/p>\n","protected":false},"author":2,"featured_media":14084,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[119],"tags":[],"custom_taxonomy-core_topic":[15,26],"custom_taxonomy-product":[14],"class_list":["post-14079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-release","custom_taxonomy-core_topic-communify-corporate","custom_taxonomy-core_topic-partnerships-and-acquisitions","custom_taxonomy-product-advisor-experiences"],"acf":[],"yoast_head":"\nEntireti Partners with Communify to Deliver the Advice Platform for the Intelligence Era - Communify<\/title>\n<meta name=\"description\" content=\"Entireti partners with Communify to launch an AI-powered advice platform, transforming financial planning with data-driven insights and a unified knowledge base.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/communify.com\/en-gb\/blog\/entireti-partners-with-communify-to-deliver-the-advice-platform-for-the-intelligence-era\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entireti Partners with Communify to Deliver the Advice Platform for the Intelligence Era - 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