Every single plugin you create will have it's own analytics and metrics. You can access them by clicking on the analytics icon and though the edition screen. If you click on the icon, you will see a quick summary of the plugin stats: Impressions burnt and pending, devices, leads, sites where its published and status (visible, hidden or completed). The detailed information contains impressions of the banner, clicks and CTR- How many users closed the banner (hide pill), clicks inside the landing, leads and Lead Through Rate (LTR).
Site (publisher) Analytics:
Access the sites panel and click in the stats icon in order to have a detailed information on the site performace. Total amount of impressions generated in the site, total amount of clicks, avarage CTR and LTR and the totallity of CTA, Leads and clicks to close banners.
Lead Analytics and data:
Every single plugin you create will have it's own leads analytics and metrics. You can access them by clicking on the edition screen. By clicking on a lead, you will access all the form data he has filled. Export all the data to a .csv file if needed.